BCKR

Background

Ask: How can we position premium collegiate apparel as more than just a product, but as something that symbolizes the connection between generations and fosters competition.

Strategy: We created a cross-generational competition that united alumni parents and their legacy students, amplifying school pride and strengthening community bonds through BCKR.

Team

Creative strategy and art direction: Annie Neal & Ava Cole

Media Planning: Alana Molden & Kai Fontenot

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