Nurturely
is a non-profit organization promoting equity in perinatal wellness and strengthening cultures of support for infants and caregivers. For the past year, I have had the opportunity as the Social Media Manager and Creative Coordinator to spearhead their branding and marketing-related efforts.
Here are some highlights…
Social Media Feed
Take a look at the transformation of Nurturely's social media feed during my time there. Through strategic content curation and optimized posting, we significantly enhanced the visual appeal and engagement. Below is a snapshot of the before and after.
You can explore more on Nurturely’s Instagram.
Prior to my start
Branding Style Guide
At the beginning of my time at Nurturely, I developed a comprehensive branding style guide to ensure a fresh and cohesive approach across all our marketing efforts. This guide became the foundation for our visual identity, tone, and messaging, streamlining our brand presence across various platforms.
During my time at Nurturely we created
Results
33% increase in followers
•
200% increase in engagement
•
400% increase in viewers
•
33% increase in followers • 200% increase in engagement • 400% increase in viewers •
Bringing the Brand to Life Through Photography
During my time at Nurturely, I leveraged my photography experience to capture authentic, mission-aligned imagery for use across social, digital, and print platforms. From curated photoshoots for our annual Impact Report to offering free headshots for local doulas, these visuals played a key role in strengthening the brand’s connection with its community. Below are a few highlights from that work.
2024 Impact Report
Over the course of five months, I collaborated closely with our Executive Director and Executive Assistant to bring Nurturely’s 2024 Impact Report to life. It was essential that we clearly and thoughtfully conveyed the organization’s impact throughout the year—highlighting milestones, community stories, and the heart behind our mission.
